From 16-18 February VIV Middle East Asia (VIV MEA) will take place in Abu Dhabi. Based on the “One Belt, One Road” or also “New Silk Road” strategy China is implementing, there is an increased interest of Chinese companies for this area. E.g. China is strong in halal production, fitting to the local demands of this area. Following the success of a high-level Chinese mission to VIV Asia in Bangkok March 2015, NAFTC will organise with VNU exhibitions again a high level mission to VIV MEA in Abu Dhabi. Focus will this time be on Feed and Poultry. On the first day of the exhibition a match making with Dutch VIV MEA participants is planned (16 Feb).