Various clusters of expertise are functional under the framework of NAFTC. These clusters represent the respective Dutch sectors collectively for a stronger representation of the whole chain.Why approach the local market together with the competition? Collaboration under the Dutch flag, even among competitors, will deliver better results compared to each party acting alone.
- Building brand awareness with ‘Holland’ and ‘Dutch quality’ as brand endorsement, can positively enforce your company’s brand and image in emerging markets. This can only be achieved as a collective and is most effective when supported by the Dutch government.
- It is easier to gain access to high level stakeholders as a cluster than as an individual company.
- The cluster serves as a single point of contact for knowledge and expertise from the Netherlands.
- As a collective, the cluster could also serve as a stepping stone to form a consortium for tenders.